Arsenal Football Club announces partnership with Logan Paul and KSI, as PRIME becomes official hydration partner of the club

In one of his episodes of the ‘Impaulsive Podcast’ with venture capitalist, and renowned investor Kevin O’Leary, Logan Paul had discussed about his hydration drink ‘PRIME’. Prime Hydration is a better-for-you hydration option where function and flavor come first. The company is owned by social media superstars, and pioneers of celebrity fighting landscape, Logan Paul and KSI. In the episode, Logan Paul touched upon the huge plans that the company has in the UK. Little did anyone know, that it would involve a deal with one of the biggest sporting clubs in the world, Arsenal FC.

Logan Paul during his fight against KSI
Referee Jack Reiss deducts 2 points from the score card of Logan Paul (red/white/blue shorts) after he punched KSI (black/red shorts) after a knock down in their pro debut fight at Staples Center on November 9, 2019 in Los Angeles, California. KSI won by decision. (Photo by Jayne Kamin-Oncea/Getty Images)

In the UK, KSI is a force to be reckoned with. The Gunners [Arsenal FC] have ended their hunt for a hydration partner, with PRIME coming on board now. It’s a known fact that KSI is a massive fan of Arsenal. As a childhood fan, this partnership would be beyond his wildest dreams.

Speaking about it on, KSI said, “Honestly, I can’t believe it, this is a childhood dream of mine”

“From watching Arsenal tear up the Premier League in the early 2000s to now being associated with Arsenal officially with PRIME, it’s a dream come true.

“I’m still pinching myself, this is a huge moment and I’m so glad it’s with the team I support.”

Speaking about the partnership, Arsenal’s Chief Commercial Officer, Juliet Slot, added.

“We’re always looking to join forces with new, exciting and forward-thinking brands. PRIME falls comfortably into that category, with a product and founders at the forefront of modern culture.”

Fans react to Arsenal FC onboarding PRIME as official hydration partner

While some fans were thrilled to hear the news of this partnership, others were rather disappointed by the announcement. Here are some reactions below-

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