Animoca Brands and Lympo collaborate with UFC fighter Rose Namajunas on a digital collector’s challenge for sports memorabilia


Animoca Brands and Lympo collaborate with UFC fighter Rose Namajunas on a digital collector’s challenge for sports memorabilia

Lympo, a leading global sports NFT ecosystem, and Animoca Brands, a company that promotes digital property rights for gaming and the metaverse, have announced a partnership with UFC fighter Rose Namajunas to offer a digital memorabilia collecting challenge titled “Build Your Own Fighter with Thug Rose.”

Rose Namajunas next fight
Rose Namajunas celebrates a win in the UFC (Image credit: Getty)

The “Build Your Own Fighter with Thug Rose” collectible NFT challenge is a fun way for sports fans to collect merchandise and receive rewards from Digisport.

Users can buy, sell, and exchange exclusive, limited-edition digital objects. Fans of Rose and the Web3 crowd are the intended beneficiaries of this endeavour, as they will be able to acquire rare digital artefacts and take part in the dawn of a new era in combat sports. From May 26th through June 18th, 2023, you can enjoy this exclusive event at

Sports aficionados of all stripes are encouraged to take part in the collector’s challenge by acquiring digital sticker NFTs from special mystery boxes. After accumulating a certain number of digital stickers, customers are eligible to redeem perks such as signed merchandise and private meet and greets with Rose. In addition, players can design their own Rose Namajunas-themed fighter avatars.

Animoca Brands co-founder and executive chairman Yat Siu said, “The partnership with Rose Namajunas is a significant opportunity to introduce blockchain and NFTs to a global audience of sports enthusiasts. This collaboration showcases the fan engagement of Web3 and fosters a greater understanding of these emerging technologies among fans.”

Lympo CEO and co-founder Tadas Maurukas said, “By combining the excitement of sports with Web3 technology, the collaboration with Thug Rose will revolutionize the way we engage with sports. We’re thrilled to provide a platform that enables fans to connect with their favorite athletes in a new and exciting way while also exploring the possibilities of blockchain.”

The UFC’s parent company, Endeavour Group, set to sell Florida’s IMG Academy

UFC parent company Endeavour Group Holdings announced on Tuesday (April 25) that it would sell IMG Academy, a residential sports-training programme, to the Asian arm of private equity firm EQT for US$1.25 billion in an all-cash transaction.

Two of the biggest names in wrestling and entertainment have joined forces in a new publicly listed company. The transaction comes only days after Endeavor’s UFC announced it would merge with World Wrestling Entertainment.

The partnership between IMG Academy and EQT portfolio business Nord Anglia Education will bring world-class education to students in 33 nations, according to a report by The Business Times.

Venus Williams, Serena Williams, and Andre Agassi are just a few of the famous athletes that got their start at the institution.
BPEA EQT, the acquirer, has expressed interest in the academy’s plans to expand its educational offerings and its international presence, particularly in Asia.

IMG Academy in Florida is a 600-acre facility where they train athletes and also offer online instruction and help with recruitment. In 2022, it helped more than 30,000 people get on college sports teams.

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