Nicholas Latifi 2022 – Net Worth, Salary, Records and Endorsements


Here’s everything you need to know about the personal life, net worth, career and more of Williams F1 team driver, Nicholas Latifi

Nicholas Latifi Facts

Birth Place Montreal, Canda
Father’s Name Michael Latifi
Mother’s Name Marilena Latifi
Star Sign Cancer
Net Worth (2022) $1.5 million
Salary (2022) $1.5 million
Age 27
Date of Birth 29 June 1995
Height (cm) 1.85m
Weight (kg) 74 kg
Nationality Canadian
F1 Debut 2020
Teams Williams (2020 – till date)
F1 Race Wins 0
F1 Pole Positions 0
F1 Championship Wins 0
F1 podiums 0
Girlfriends Sandra Dziwiszek
Endorsements Sofina, Lavazza

Nicholas Latifi is an Iranian-Canadian racing driver competing for Williams Racing under the Canadian flag in the 2022 Formula One World Championship. Latifi made his Formula One debut at the 2020 Austrian Grand Prix and has served as a test and reserve driver for Renault, Force India and Williams. He finished runner-up in the 2019 Formula 2 Championship with DAMS.

Nicholas Latifi was upset at not featuring in Canada this year
Latifi CAN, Williams Racing, F1 Grand Prix of Bahrain at Bahrain International Circuit on March 26, 2021 in Sakhir, Bahrain (Imago)

Latifi was born in Montreal but grew up in North York, Toronto. He is the son of Michael Latifi, an Iranian-Canadian businessman who is the CEO of Sofina Foods, Inc. and also owns a British Virgin Islands company Nidala. His mother, Marilena Latifi is an Italian-Canadian with Sicilian parents, was born into the Saputo family which founded the dairy company Saputo Inc. Latifi has three siblings Soph, Michael and Matthew.

Nicholas Latifi Net worth and Salary

According to reports, Nicholas Latifi himself has a net worth reported to be around $1.5m, with reported annual earnings at Williams of $1m a year, but that is dwarfed by the staggering net worth of his father Michael, which he of course also has a claim to.

Nicholas Latifi races for Williams
F1 Grand Prix of Emilia Romagna 6 Nicholas Latifi CAN, Williams Racing, F1 Grand Prix of Emilia Romagna at Autodromo Enzo e Dino Ferrari (Imago)

Latifi’s father Michael Latifi, the Iranian-Canadian businessman who is the CEO and founder of multi-billion-dollar firm Sofina Foods which is estimated to have worth $2.7 billion. Michael Latifi also has a minor stake in McLaren which he bought for $270 Million.

Nicholas Latifi F1 Career

Latifi’s first taste of F1 came in the 2016 season. He was signed as Renault’s new test driver in 2016. He drove a Formula One car for the first time in a test in May of that year, completing 140 laps at Silverstone in the Renault-powered Lotus E20. His first test in an in-use Formula One car came on one year later at the post-race test at the Circuit de Barcelona-Catalunya, driving the Renault R.S.17 and completing 141 laps. He later tested again for the team at the Hungaroring.

Latifi Williams
Formula 1 2021: Emilia Romagna GP AUTODROMO INTERNAZIONALE ENZO E DINO FERRARI, ITALY – APRIL 17: Nicholas Latifi, Williams FW43B during the Emilia Romagna GP at Autodromo Internazionale Enzo e Dino Ferrari on Saturday April 17, 2021 in imola, Italy. Photo by Zak Mauger / LAT Images Images PUBLICATIONxINxGERxSUIxAUTxHUNxONLY GP2102_092225_56I8659

Latifi was announced as a Force India test and reserve driver for the 2018 season. He made his Grand Prix weekend debut with the team during the first practice session (FP1) of his home race in Canada, before adding four more FP1 appearances during the season. For the 2019 season Latifi joined Williams as a test and reserve driver. He participated in six FP1 sessions that year.

Latifi stayed with Williams for the 2022 season, alongside a new teammate, former Red Bull Racing driver Alex Albon.

Nicholas Latifi Personal Life and Family

Latifi is from a family of six which includes his father – Michael Latifi, an Iranian-Canadian businessman who is the CEO of Sofina Foods, Inc., and his mother, Marilena Latifi, a Canadian-Italian who is part of the Saputo family which founded the dairy company Saputo Inc. He has three siblings Soph, Michael and Matthew.

Credits: Google Images

Latifi is dating Polish model Sandra Dziwiszek since June 2020. Dziwiszek works with an Italian modeling agency Pop Models Milano and has partnered with Vouge, London fashion week, Puma, and Wakeup Cosmetics in her career.

images 89 1
Credits: Twitter

Nicholas Latifi Endorsements

Latifi’s major endorsement deals are from his family-owned food processing firm Sofina which has a diverse portfolio of investments with presence in more than 40 countries. Italian coffee roasting firm Lavazza which has distribution cater for consumers from more than 140 countries also promotes the Williams racer.

Nicholas Latifi FAQs

What is the age and date of birth of Nicholas Latifi?
Nicholas Latifi is 27 years old and was born on June 29, 1995. 
What is the net worth of Nicholas Latifi? 
Nicholas Latifi has a net worth of $1.5 million. 
What brands endorse Nicholas Latifi? 
Nicholas Latifi has endorsement deals with Sofina, Lavazza. 
What is the nationality of Nicholas Latifi? 
Nicholas Latifi is of Canadian nationality. 
Where was Nicholas Latifi born? 
Esteban Ocon was born in Montreal, Canada.
Who is the girlfriend of Nicholas Latifi? 
Nicholas Latifi is currently dating Sandra Dziwiszek , a Polish model.
How many F1 titles has Nicholas Latifi won? 
Nicholas Latifi has not won any F1 titles. 
What were the previous teams of Nicholas Latifi? 
Nicholas Latifi has driven in F1 only for Williams. 
When did Nicholas Latifi make his F1 debut? 
Nicholas Latifi made his F1 debut in 2020.   

More Formula One news:

Follow our dedicated Formula One page for instant Formula One news and updates