Israel Adesanya is now the second-highest-paid athlete in UFC history next to Conor McGregor
It’s not just the fighting ability of Israel Adesanya that has got him to new heights in terms of money. There are much more factors to it.
The engagement
Of course, Israel Adesanya is a very good fighter but there have been fighters who have gone on to create a legacy of their own with stupendous records. Not everyone among them has managed to do what Adesanya has achieved.
The middleweight champ’s brand value has been increasing with each passing day. A lot of credit for this should be given to the champ himself. His engagement with his fans and how he goes about his approach whenever he presents himself to the public meetings have really helped him.
The Aura of Israel Adesanya
One can never put Adesanya both in the gentle or the trash-talking category. The champ picks his moments. He is very well aware of what the situation is and what the people are expecting from him. He also has a knack to use those situations to his good.
A very recent example can be the incident where Adesanya passionately defended Joe Rogan. Of course most fighters would have but Adesanya expressed his support in a way that can connect and reach the UFC fans. So, the ultimate thing is that the champ knows what to do and even better on how to do it.
UFC Business
UFC is ultimately a business. The expectation and viewership for a fight is influenced by a lot of factors. The fighter’s capability is one but not the only one. It has a lot to do with the rivalry or relationship between the fighters.
This is ultimately how Conor McGregor used to sell his fights. The former double weight class champ always used his trash-talking to create an illusion of vengeance and rivalry in his fights. Adesanya on the other hand is using his knack of connecting with his fans as a medium to sell his fights. His fighting records support him well enough.
The Style of ‘The Last Stylebender’
Israel Adesanya’s moves in the octagon are very attractive. His dance background has really helped him to add grace and poise to his fighting style. More than a fighter, he represents himself as an entertainer.
As of now, UFC have found their man to represent them and Adesanya is making the most out of it. With his performance still at the top level, one can only expect the champ to go even higher both in terms of career and life.
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