There is no doubt behind the fact that governing bodies like the NBA require a hefty amount of budget to function up to their true potential.
When it comes to the financial management of brands like the NBA, International brands are always in search of sponsoring the team owing to the popularity of the NBA in America.
Organizations are ready to pay a hefty amount to the association solely because of the attention these brands are capable of drawing.
The popularity of basketball throughout the Northern American countries is immense and the athletes are known as among the top marketable sports people from around the globe.
It has to be admitted that the NBA is capable of monetizing their major fan base and they are not just excellent in the team performance but also in making a huge fortune.
Additional Funds For Sports
One of the biggest effects that have taken place as a result of sponsorship is the surge of revenue that the entire league including the teams have seen. The step taken by the league is quite appreciable considering the money-making aspect of it.
Not just retaining the best players for the teams hence maintaining the standard, there are several secondary programs including grassroots programs for children as well as improving services for the followers that can be supported by the surplus collection of revenue.
It is clearly a clever and indispensable move for a league like the NFL.
Possible Gambling Harm
Although gambling sponsorships are indispensable to cater to the financial side, it has a huge impact on the population who are followers of the game which is a huge proportion considering the popularity.
Social media NBA advertisements promote gambling, merchandise, brand endorsements, and collaborations with gambling companies influence the youth, which often has dire consequences. Often encouraging people to indulge in rash gambling.
While it can bring some major benefits to the NBA, it is capable of negatively impacting the population irrespective of age and gender. Women are nowadays not lagging behind when it comes to indulging in betting activities.
This has to be addressed along with the fact that the gambling industry all over the world is immensely serious about Underage gambling which is considered unlawful in almost every country.
Hence the gambling sponsorships done by the NBA are making a problematic move in provoking the underage audience into indulging in gambling activities which is illegal in the North American countries.
Although this sponsorship was important in making people aware of the selective legalization of sports betting in recent years.
Addicted Gamblers May See Gambling Ads
Getting over an addiction requires determination as well as the practice of avoiding triggers.
Similarly, keeping oneself from indulging in gambling activities especially for a person who has a tendency of problematic gambling. He needs to avoid triggers that would urge him to go back to the familiar patterns.
NBA being associated with gambling sponsors might benefit the teams but at the cost of risking the well-being of fans. This trigger might drive them into getting back to a similar pattern which might have adverse effects in the long run.
GamStop Partnership to Reduce Harm
Gamstop, the popular self-exclusion scheme in the UK is run by the National Online Self Exclusion Scheme Limited or NOSES.
Most UK sports fraternities have realized that the sponsorship of GamStop is capable of spreading the words of self-exclusion. This is in order to get over gambling addiction and for people trying to limit their gambling activities.
The way it is important to spread the news of the legalization of sports betting, the importance of preaching the existence and performance of GamStop as a safeguard towards problematic gambling.
While Gamstop, GamCare, GamBan were predominantly policies governed by the UKGC, popular sports bodies such as NBA could look towards the UKGC policies while implementing self-exclusions for basketball fans. There are dozens of gambling sites that aren’t on GamStop which might join the new program.
While popular UK football clubs such as Luton Town Football Club and Middlesbrough Football Club have partnered with Gamstop and promote it, foundations such as NBA and NFL should ideally follow similar steps.
Greater NBA Growth with Betting Sponsors
For the NBA it is not just the monetary profit surge that was ushered by accepting sponsorships of betting companies but also it helped in revamping the image of basketball as a sport.
Basketball is one of the top popular sports in America but in spite of its popularity, this updated image was much necessary.
The regulations of the game as a result were made tighter as any activities concerning betting patterns on sports along with any suspicious activities by bettors. The association draws a greater proportion of Its revenue from the sponsorships they acquire.
Conclusion
No one can derive to the conclusion whether the changes that took place as a result of the NBA getting acquainted with being sponsored by betting companies were actually negatively or positively impactful towards the population.
As important as it was for NBA to grow, and people to be exposed to the idea of GamStop to safeguard themselves from the ill effects of gambling issues, it is equally harmful to trigger the tendency of betting in vulnerable gamblers and in underage gambler
