NBA has a reputation of not just at the top in performance but also known to be equally good in businesses by monetizing their popularity in a way that brings in enough revenue to support primary as well as secondary needs.
Sponsorships are one such way of making money for the NBA. Considering the popularity of the NBA they are at the place for choosing the sponsors according to their will hence there are ways the selection of sponsors can reduce the ill effects of gambling addiction in people. They are as follows.
Partnership with GamStop
The partnership taking place between betting sponsors and the NBA is significant for the association as these pave the way to surplus revenue generation which is important for maintaining the quality of the teams by retaining the best players as well as cater to the other secondary needs.
Needless to say, the pandemic affected the revenue collection of the NBA just like it did to other industries, and hence to make up for the same it is indispensable for the association to fuel the revenue generation by accepting sponsorships like the mentioned. It has to be admitted that the partnership of NBA with GamStop is important to cater to the needs of the betting industry to neutralize the effects of betting.
GamStop is the one-stop destination for the eradication of harmful effects of betting addiction. Undoubtedly this step is a significant way of curbing problematic gambling and has a positive impact on the population by reducing gambling harms.
Warn About Possible Consequences
To meet the needs of the team as well as for proper functioning of the association, the NBA found it to be a feasible option to be sponsored by betting services. This was to fill the requirements that have been affected by the tremendous loss of more than one billion US dollars that the NBA has faced due to the pandemic hit.
This particular method can be useful in establishing successful communication with the population in order to steer them in the right direction that is a life free of gambling addiction. For example, players should be attentive while placing bets at sites that accept credit cards such as at ones available at NonStopCasino.org. Similar to The Betting and gambling council (BGC) in the UK that supervises gambling advertisements luring young players into betting, the NBA and related associations should take similar steps to curb provocative gambling Ads.
People can be made aware of the major problems one can come across as an ill effect of the same and maybe warned about possible consequences of it. The association can come up with various other ways to serve this purpose, for the welfare of the citizens.
Spread Responsible Gambling Messages
Basketball is considered as one of the top 4 most popular sports in the USA, hence creating a huge following and needless to say how influenced fans can get when it comes to these superstars preaching about some topic. The association can make the most of the fact that these sportsmen are extremely influential in convincing the population.
Their opinions are thought of so highly that they are capable of altering one’s perspective easily. They can be made to preach about the messages of responsible gambling and repetition of it can make people constantly conscious of their gambling habits hence promoting an idea of what is healthy in enjoying betting in the long term.
Decline Betting Sponsorship
It is not that the NBA suffers a lack of sponsors to choose from. Considering the popularity of basketball, brands are lined up to sponsor the NBA team. Nike, Pepsi, American Express, AT&T, Google, Kia, Puma, etc being some of the leading sponsors.
The NFL is known to be amazing with their business simultaneously with maintaining the best reputation among other leagues. These sponsorships are extremely important for retaining the standard and maintaining its leading position and hence there is no way NBA will cut down sponsorships.
Moreover, as the first wave of the pandemic took over the entire nation, the NBA alone was said to face a major loss and hence sponsorships are not only important but necessary. But it is possible for the NBA to select other sponsorships over the ones from betting companies considering the vulnerable citizens and also to keep underage candidates from engaging in betting.
Conclusion
It is expected of a highly esteemed association like the NBA to respect the needs of the audience and give back the love they receive from all over the globe. It is definitely not suggested to them to give up on sponsorships and stop counting profit but to do so by keeping the sentiments and necessities of the population in mind. This would help them retain their fan following and gain respect.
