It’s impossible to watch Formula 1 without seeing all the sponsors’ logos plastered all over the vehicles, racing suits, courses, and equipment. Sponsorship agreements with major brands are a key source of funding and expertise for all of the constructor teams.
The interests in a F1 brand relationship extend well beyond the actual constructor teams and the F1 business, making the connection incredibly dynamic and complicated. Sponsorship agreements for various parties, including drivers, tracks, TV networks, and digital and e-sports, tend to be split up.
Because F1 is one of the most popular sports among people around the world, the sponsorship of the F1 team is quite a good advertisement for the company. As time goes by and the financial market becomes more and more competitive, there are many financial companies started to sponsor F1 teams. In this article, we’ll provide you with information on which financial companies are involved in F1 sponsorship.
FxPro
Foreign exchange company FxPro, headquartered in London, has established multi-year cooperation with the Mclaren F1 Team. Although the financial details of the sponsorship contract were not released, FxPro’s outstanding branding can now be seen on McLaren cars at all Formula One events.
The MCL33 car from the Monaco Grand Prix had the FxPro logo, promoting the firm as the best online broker in the business. McLaren and FxPro have a long history of working together because of their common dedication to quality and innovation.
FxPro is one of the prominent Forex brokerages in the biggest financial markets around the world. Since its founding in 2006, FxPro has expanded its services beyond Foreign Exchange (FX) to include a total of six distinct asset classes.
Nowadays FxPro is one of the reliable Forex brokers, which provides traders with a plethora of features and tools like forex charts, indicators, and several trading platforms. It should also be noted that a broker is regulated by reputable regulatory bodies, which makes a financial service provider quite safe and secure for customers.
There are now 5 distinct FxPro account types that may be used to trade foreign exchange, CFDs on stocks, trading indices, commodities, cryptocurrencies, and futures. FxPro allows trading in 2105 shares, 70 currency pairs, 29 crypto CFD pairs, 19 indices, 11 commodities, and 21 futures. Up to 7,000 orders per second may be processed by FxPro, and the average order processing time is less than 14 milliseconds.
The broker has received more than 95 honors and has over 200 employees.
UBS
For more than a decade, UBS has been an enthusiastic supporter of the Mercedes-AMG Petronas F1 Team. The collaboration is a reflection of the shared values between UBS and the team, which include a dedication to long-term performance, the pursuit of excellence, and the belief that the best results come from working together.
When it comes to international sports sponsorships, the bank has made Formula One its top priority.
In answer to a question from Les Echos, the bank expressed its utmost pride in its partnership with Formula 1’s organizations.
It is worth highlighting that when questioned about how the sponsorship contract would affect UBS’s image as an environmentally responsible bank, the company said that it would enable it to continue doing business and developing customer connections as usual. The company promised that it would continue to be a F1 sponsor for as long as doing so made business sense.
Through wealth management advice, investment banking and asset management skills, and general banking assistance in Switzerland, UBS helps private individuals, institutions, and organizations throughout the globe find answers to some of life’s biggest issues.
Crypto.com
The Formula 1 Miami Grand Prix and Crypto.com have signed a multiyear relationship, marking the first commercial partnership revealed in advance of the first race, which took place on the new 5.41km circuit in Miami Gardens.
Round five of the 2022 season took place on May 6-8 at the Miami International Autodrome, making it the eleventh different American location to hold a Formula One World Championship race.
Last year, it should be stated that Crypto.com reportedly spent $100 million on a sponsorship deal with Formula One. Five months earlier, in March of 2021, the bitcoin exchange had signed a multi-year contract with the Aston Martin Cognizant Formula One Team.
Fans of Crypto.com benefited from the sponsorship contract in two ways: first, they were given access to exclusive events; second, their brand was featured on Aston Martin’s 2021 automobiles.
According to the site’s promotional materials, 10 million people utilize the Crypto.com cryptocurrency exchange, which has Hollywood celebrity, Matt Damon, as its face. The marketplace promotes itself as a one-stop shop for all cryptocurrency needs.
It offers a wide variety of services, such as crypto trading, a physical Visa card, staking, payment solutions, and a decentralized NFT marketplace.
